Developed ideas...

After considering the initial design layouts we had all come up with individually we talked through what was and wasn't working and what we were going to develop. These are a selection of the developments that I came up with.

1. These two layouts are intentionally very low key in colour. The images are intended to stand out against the monochrome background and be the focal point of the design. The top design uses small and limited type, using a decorative type face for the designers name. The overall design is strong, and working well as an overall spread. The black background on the full image page helps it stand out and makes the image pop.

The second design uses a coloured band across the top of the page, and shows a picture of the designer (suitable for a 'yearbook'). The full bleed image is very imposing and strong - it is a great focal point for the spread and uses the full available space.

2. These spreads utilise the coloured horizontal band, which contains the designers name and contact details, which are a little hard to pick out in the overall design. The option of a full colour or greyscale with a spot colour both work well with this layout as it allows the images to take the focus, but still feels clean and informative. In the case of the full colour spread, the colour for the band is taken from the image and would be different for every single spread, creating a personal and individual effect.

3. These designs use the coloured band across the top of the spread, which contains the designers name and contact information. In comparison to the similar designs above the the designers name is in uppercase and in a much larger point size, which makes it easier to pick out from the overall spread. Both of these spreads are strong, and are working better than the similar one above.