Initial development...

After producing my initial design ideas and creating digital developments of these; I have decided to develop these seven options further. These seven designs all have elements that are working in a way, but need developing to create a more engaging and suitable design. The information that is included on the labels needs to be to the point and probably quite minimal. The use of the Value logo is very important and it needs to be an integrated part of the design. The use of the green and yellow colours has to remain as these are the brand colours, and part of the current identity. I want to create a colour combination that complements the design, makes it eye catching and remains within the brand identity. I feel that there are elements within all of these designs that could work well as part of the final design.