Reshoot...

On thursday we received the proofs from Team of the leaflet/poster. It had been looked at by marketing and it was decided that the image on the poster side wasn't crisp or clear enough. This meant only one thing.....reshoot.

This was something I hadn't wanted to do as the original shoot took quite a lot of time, and I wanted continuity across all of the images. It transpired that we were able to get access to a photography studio that day and reshoot by lunch

time - which turned out to not be so bad.

I then set about working with the RAW image files (which are weird and unhelpful things) and creating a new version of the poster. We had managed to set up the boxes in a very similar format to the original poster, so a little tweaking of the information was required. The new poster is stronger than the original, overall it feels more animated and bolder. Here it is: