Cards...

I have chosen these two card designs because they are working best from all of the development I have produced. The designs use the same material, but differ quite a lot in their aesthetic and execution.

1. This design is clear, simple and quite subtle. The type has been styled into a shape and the pairs are easy to read and pick out from the design. I like this design because it isn't sappy or too lovey and over the top. It is friendly and expressive, without using a slogan or sentimental phrase.

2. This design is more focused on the paper folding aspect of the overall design. The type is simple, but has personality and the small line of hearts connects all of the pairs together. I like this design because it interacts a little more with the user and is more exciting than just a normal card.