I have tried using the photographic background behind a bright white label so that the text stands out really well. The photographs are strong in these images, but I am not sure that it will work across a whole store range of products. If Value Chicken needs to be packaged then what kind of photographic background can be used - live chickens aren't really appropriate, and neither is a photograph of butchered chicken... there is no other option. I think that this design is probably more suitable for a range of products such as soups or jams.
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