Friday 4 June 2010

Evaluation: Fashion Yearbook

This project has been collaborative and client driven, which has meant a lot of discussion and compromise over ideas and possible outcomes. I think that the main strength of this brief is the fact that so many people have cared about the outcome being strong that it has improved the overall design.

The collaborative aspect has been good, though I do think that in some cases the work load did not require three people. Saying that, I do think that it was better to have three people with too little work than one or two with too much. The final outcome has been a culmination of all of our design ideas and we have all had a lot of input into the development of it. I feel that we have worked equally toward this outcome, and that no one person made decisions or contributed to the design without discussion and input from the rest of the team and the fashion team.

The organisation of this project has been quite strong. For something that we knew would take a long time to complete, we have actually turned it around rather quickly. The main issues have lain with getting information off students and organising the photography of the head shots. Some of the fashion students have been really uncooperative and left giving us information until the last minute, which meant that we couldn't submit to the printer. Thankfully, quick turn arounds with changes, and a good relationship with the printer has meant that we were able to organise the document quickly and get it to print in time for it to be delivered for fashion to take to graduate fashion week.

Overall this brief has been quite an eye opener. It has shown me that relying on others for information is sometimes dangerous, and that people need a push to get things organised. I have also found that as long as everyone is dedicated to the group and not the individual gain from a collaborative brief then it will work out and run smoothly. In our case I think that we have done pretty well to focus on the group, but in some instances there have needed to be reminders that this is a group project and not an individual opportunity to better oneself within the group.

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