Leaflet/Poster & Invite...

I have produced actual mock-ups of these two items, as they will be the main pieces of material that the college will produce for the exhibition. The leaflet has eight faces, and folds out into an A2 poster. The invite is A5 format and is printed on both sides.

Changes in colour...

A couple of piece of feedback from my crit highlighted the option of changing the 'entire design' so that it was remarkably different from the current design. I have stated in the brief that the colours and general style of design will be remaining as the essence of the design, because this is what customers currently identify with. The brand colours (yellow and green) and the Value 'logo' are the very basic elements that I wanted to keep, so that the continuity across all of Morrison's ranges remain the same. I have experimented a little with colour below, just to see what the colours would mean for the design and how they would affect it.

My feeling toward the changes within colour is negative. I think that there would have to be a very good reason to alter the colours, because the yellow and green are rooted at the heart of the brand and their livery. The meaning that is attached to colour is also very important. If you are looking for something cheap or budget I would automatically go for red, because it is striking and in your face. The next obvious option is simply black and white, this would mean low printing costs and cheap stock. Neither of these seem particularly appropriate for the Value range. Moving onto other colours is a dangerous area. I think that the connotations of colour can be very obvious, and the choice of colour would have to be very specific. Of the combinations that I have tried above, none really say Value to the right extent. I realise that the yellow and green combination may not say Value either, but they are a more suitable choice because of the branding. At this point I have no intention of altering the colours of the packaging

Final decision...

I have decided that these are my 3 final designs for the book covers. I have set them up, ready to be sized for the books I will mock them up onto. I have chosen the colours because they stand out, and will be really eye-catching on the shelf within a book store. I am considering designing the inside flaps of the books as well, these will all be relatively similar, showing information about the author and publisher. I am now going to work on putting the design work into posters, bookmarks and pro-mo postcards.

Mock-up development 2...

I have produced this mock up, as a sort of culmination of the previous design. The vertical line allows the division of the colour easily and cleanly, but I am not sure that the design is right. The use of both colours makes the design look a little tackier than those I have previously mocked-up. Not sure on this one...

Mock-up development...

I have produced these two mock-ups. I have altered the design here; the Value text and dividing stripe have been turned white, and the type is the contrasting brand colour against the background colour. The idea with these designs is that the ranges can be divided; the food products use the yellow background and green text, and then the household/non-food products have the green background with the yellow text. I am not sure if this is a necessary division, but it could be an option for the packaging.

I think that the design is working, using the white stripe and text, and I think that it makes the product name stand out more in the overall design. I will ask for feedback on this design at my next tutorial, and subsequently from my course mates.

Kipps colours...

The cover for Kipps is currently a very bright, acidic green colour. Because the colour arrangement requires the back cover to be the chosen colour and the text to be white, I am unsure whether the text will show up and be easy enough to read against the bright colour. So, I have had a go at finding a bright and striking green colour that would create the same effect as the acid green, but show the text up much better.

Colour way development...

This mock-up is has a much stronger colour way. The bright background colour, on the front and back is eye-catching and bold. The black and white type stands out really well against the flash of colour, making the design clear and easy to navigate. I think that this arrangement of colour will work across the range of covers I have designed because it highlights the type well. The design is modern and very removed from typical classic novel colours - which is what I have been aiming for!