Home Tag Mock-ups...

I have made a couple of mock-ups of the swing tags to see how they will work on actual products...

I'm really pleased with the way these tags have come out, I think that they are interesting and appropriate for the Topshop brand because they are simple but also have depth and intrigue.

Bath:

Cookware:

Colour Backgrounds...

These are the eight categories for the homewares, but I am not sure if the plain colours are interesting enough. I do think that keeping the design simple is a good idea, so the photographs might be a bit over the top. I think that making a couple of mock-ups will help me to decide.

Home Photo Labels...

I have decided to produce a different tag for each homeware category, I have chosen these images as the strongest from each category.

From Left to right: Tableware, Bath, Cookware, Bed, Living, Office, Outdoor and Textiles.

I think that using the photographs will make the tags more interesting, and give a good back drop for the house shaped tag that overlays on top. I have considered using plain colour, which may be preferred when it comes to crits, but I personally like the photos.

Mock-ups, again...

From the development of the packaging designs I have made a decision about which layouts and typefaces are working best. I have produced a couple of very simple mock-ups so get an idea of whether the design is strong enough...

I am quite pleased with the overall effect of the design. I have realised that I've forgotten to cut the corners off a couple of the labels (oops). I think that keeping to design simple overall is appropriate, whilst the textured background adds a little depth and colour.

I need to scan in a new piece of brown paper, the one I used for these designs has a few crumples in it, and it shows in a couple of places. I also think that if the designs are printed using a laster printer the overall finish will be better, and the colours will be stronger.

Bookmarks Developed...

I have developed the shaped bookmark into these. I have changed the shaped top into a rounded end so that it is the same top and bottom. I think that these designs are working quite well. The cover colours are there, so the continuity is good. I have resized the cover designs so that they fit to width of the bookmarks, and placed a repeat of part of the decoration at the bottom to carry the design through. Overall the designs are quite interesting, and the continuity with the rest of the range I have put together is good!

Bookmarks...

I showed 4 book marks in my crit, they were very basic and had the same design as the banners. I was told that they should use the decorative type from the covers, rather than a photograph of the book. I had developed these designs as an initial starting point for the bookmark:

From my initial ideas I prefer the bookmark with the rounded ends and uses the full colour background. I have developed a design for each cover for this format...

The coloured backgrounds with the white logo are the most suitable design, as these are most similar to the book covers. I am not sure if I like the shape of the top of the bookmark, it could just be rounded like the bottom.

Banner Final Designs...

These are my 3 final banner designs. I have chosen coloured text with grey dividing lines, and I have removed the title of the novel from the text. I think that these three banners will be suitable for in-store advertising and for shop windows. The use of the photographs is good, because it gives the designs context in comparison to the cover posters.

I am going to print these quite large so that the impact of the designs is strong and the overall effect can be experienced.