Look-Book 4...

I have reprinted the cover of the look-book. It was suggested in the crit that the logo on the back is too big and should be smaller and more discreet. I have changed the design so that this is the case. I have printed and foiled a new cover; unfortunately the foil moved, and has therefore stuck to the wrong text and ruined the design. I was debating whether to bother trying to foil yet again, but I am going to print a new cover, buy more foil and do it AGAIN!

Posters 2...

I have made some decisions about the poster. I want to keep it really simple and allow the form, shape and colours to do most of the talking. I have incorporated a small amount of written information, but kept it limited so that the image remains the focus.

These are the two posters that I am going to print large scale.

Look-Book 3...

This is a Issuu version of the finished look-book. I am really pleased with the final outcome, as is Gemma. The overall theme is strong and the layout complements the garments, which is really important.

Posters...

I have decided to produce two posters to complement the look-book. These are for me to get the most out of the brief and to use the strong photographs to the full potential. I have come up with a few ideas and layouts that I am considering using...

Finished Book...

I am quite surprised that I have managed to produce this book in less than 24 hours, but is has been very necessary to work this fast. I have made two copies of the final book, one for Gemma and one for me. The cover has been foiled using black and silver foil onto a smooth grey stock. The pages have been saddle stitched together using thick black thread. I am really pleased with the outcome because the imagery is so strong, and the layout just makes them better and more focused.

I have taken some photos of the spreads and covers for my presentation boards - here are a few:

Look-Book Initial sketches...

These were my initial sketches for the look-book. I threw a few ideas together and moved onto producing them on Indesign very quickly because of the tight deadline. In this case the sketches were useful and gave a good idea of how the images might fit together. However, the layout really comes alive when it is produced on screen and it is much easier to see if the designs are working or not (as shown previously). Anyway, these were my basic scribbles to get an idea of how this look-book could work.

Stocks...

I showed Gemma two paper stocks when we were discussing the initial ideas for the look book. She was instantly drawn to the textured newsprint stock rather than the matt white stock. I printed some of the spreads and images on both of these stocks to see how the colours would be presented and the overall feel of the design.

1. Newsprint

2. Matt

There isn't a huge difference in the photos, but it is much more obvious in print.

Gemma has chosen the newsprint stock, she liked the texture and the feel it gave the photographs.