Invitation...

This is an example of the invitation from the printers. I am pleased with the card stock but not so thrilled with the gloss/foil finish on the front.

The design has been foiled, but you can't really tell. When Chloe and I spoke about it we agreed that we wanted a really high-gloss, high-impact finish for the front. The finish of the foil on this design just doesn't have enough impact. I would say that the finish is more of a 'sheen' than a 'shine'. I realise that black absorbs all of the light, and therefore won't be shiny like a silver or gold metallic, which reflects. I do however think that the design needs more impact. It doesn't feel special at the moment, which is what Chloe and I both wanted. I have suggested a spot UV gloss over the print so that the finish is really shiny. I am not sure what is going to happen at this point, but I am hopeful that we will get something with more impact.

Finished Posters...

I have produced two quite simple but effective posters that complement the finished look-book. I have printed them at A2 scale and photographed them for my presentation boards. I am quite pleased with the outcome, more than one person has mentioned that the style is quite different to what I normal do, so I can only see that as a good thing and a step in a more experimental direction.

Published Adverts...

I have been given two magazines in which the adverts have been placed! Hooray! I got quite excited seeing my work in the magazines and I am pleased with how well the adverts have come out!

These are the adverts from Frieze and the Wetherbys Ladies-Day Programme (weird, but the millinery course exhibit there, so they were nice and asked if we wanted to place an advert).

External Signage...

Organising the designs for the panels that will be attached to the Folly outside the Blenheim Walk building has been a bit of a hoo-ha. Making the designs full size meant that the files were huge (like 4GB) which the printers said the system wouldn't be able to handle. There was a stage of working at quarter size and 1200dpi, but the files were equally as large. Finally we were given the option of producing the artwork at full size, but 75dpi. Chloe and I were equally confused and sceptical as to whether this would work, but I produced the art work and sent it off to the printer.

On friday we were told that the art work was fine, and should print out ok. So, I have now produced the art work for the three remaining panels.

These are all four panels. 1, 2 and 3&4 together.

The panels are designed in order of the most viewed side. 1&2 are seen from the traffic lights and road heading toward the city centre. Side 3 faces the road/traffics lights that runs along side of the college building and side 4 faces the college building (the least useful side!).

Some of the information on the panels is repeated, but everything is there and clearly stated.

Look-Book 5...

Nice new cover...

I have printed a new cover and foiled it - the 'All' is in silver foil and the rest of the print is in shiny black foil. I have also changed the logo on the back cover and made it smaller. It looks more professional now and overall more pleasing. All finished!

And the back....

Look-Book 4...

I have reprinted the cover of the look-book. It was suggested in the crit that the logo on the back is too big and should be smaller and more discreet. I have changed the design so that this is the case. I have printed and foiled a new cover; unfortunately the foil moved, and has therefore stuck to the wrong text and ruined the design. I was debating whether to bother trying to foil yet again, but I am going to print a new cover, buy more foil and do it AGAIN!

Posters 2...

I have made some decisions about the poster. I want to keep it really simple and allow the form, shape and colours to do most of the talking. I have incorporated a small amount of written information, but kept it limited so that the image remains the focus.

These are the two posters that I am going to print large scale.