Boards...

I have completed the layouts for my presentation boards. I am producing the boards A2 white card, which is sturdy but not heavy.

The layouts themselves are simple and clean, keeping the information at the bottom of the page, so that it isn't at the top of the hierarchy.

Context..

I have taken a few photos of my products in the context of my kitchen. They're very basic shots, but it does give an idea of how they would feel in a kitchen environment. I don't want to include all of these on my presentation boards as I think that they will detract from the actual products. I will include one or two in an appropriate place.

Post-Proof Changes...

The changes we received from fashion have been made and the final artworks have been collected by the printer. We are going to get a digital proof for a final check before they print it in the next couple of days. Duffields (our printer) do not do spot glossing or perfect binding; they send the finished print off to different specialists that will do this and send back finished copies. We will receive our (800!) finished copies before the 3rd June.

The editing of the images was done by the photographer who took all of the photos. However, our proof showed a few small issues, which we were asked to rectify as best we could. An example of the changes we made:

This student's spread had two images, shown below - but neither of these showed a full length shot of the dress. We had a full length shot, but it wasn't formatted for the square page format. We took this shot and made it square, so that it could fit into the page without feeling out of place.

Tea Evaluation...

With less that two weeks until the hand in for this module I have had to make a few decisions about the briefs that I am submitting. I started the Tea brief a couple of weeks ago, but i have found that with the Fashion Yearbook and End of Year Show briefs still running that I am not going to have time to do it justice before the final crit. In a perfect world I would spend the next few days focusing purely on the design work for it, but I have other areas that I really need to consider further before the final crit. I will be handing in a minimum of six briefs already, and I want to complete these to a high standard rather than try to do extra work and not really hit the mark.

I may consider completing the brief after the deadline, just as something to include in my portfolio. But at this point I feel that it is just not going to get the attention it needs to be as strong as it could. I am pleased with the progress I have made on it, and am hopeful that I will complete it at some point.

Reshoot...

On thursday we received the proofs from Team of the leaflet/poster. It had been looked at by marketing and it was decided that the image on the poster side wasn't crisp or clear enough. This meant only one thing.....reshoot.

This was something I hadn't wanted to do as the original shoot took quite a lot of time, and I wanted continuity across all of the images. It transpired that we were able to get access to a photography studio that day and reshoot by lunch

time - which turned out to not be so bad.

I then set about working with the RAW image files (which are weird and unhelpful things) and creating a new version of the poster. We had managed to set up the boxes in a very similar format to the original poster, so a little tweaking of the information was required. The new poster is stronger than the original, overall it feels more animated and bolder. Here it is:

Dummy...

Our dummy copy of the yearbook was finished yesterday, so Emma went down to collect it. I wasn't able to see it until the fashion department had looked at it on friday, as I was busy with the marketing department. So, my first opportunity to have a look was when we met with fashion to discuss the changes they wanted to make. The majority of the book looked good, with a few minor text spacing issues that Emma had mentioned earlier, but these weren't a massive problem to fix.

Sue (the fashion course leader) requested that we change some of the photographs, and include more pages that use 3 shots rather than two. We discussed all the changes, but on the whole she was very happy with it, which was fantastic news as we have worked so hard.

She also requested that we change the order of the students within the book. Until now we had presented them in alphabetical order, but as there is no really reason to do this we were happy to change the order around. Sue wanted to choose a student to open and close each pathway, two really strong pages to make an impact.

We set about making these changes on Friday afternoon, and had them finished quite quickly. There were a few images that needed editing further, along with some new ones that needed importing.

At the end of our meeting with Sue we discussed the opportunity for using the design elements of the yearbook further. She had previously expressed interest in using the banner information as part of the display on their stall at Graduate Fashion Week. We agreed that this was a good idea, and that designs from the cover of the book could also be used. We have decided to supply large scale artwork that will be printed on the vinyl banners and attached to their display. This art work is very easy to set up as we have the basic design already, and it will only need resizing. The banners will look like this:

Large scale prints and small A5 prints of the personal banners that provide information about the student - these will be attached to portfolios.

Door Signage 2...

I have shown this basic mock-up to Chloe, and we have decided to keep the text the same size on each label rather than varying the size so that it fills the paper size. I mounted this label onto mount board and attached it to the door. It is a suitable size for the door, and the type is readable from a distance.