Final Progress Crit Feedback...

I presented all of my finished briefs, plus the End of Year Show and my Design Context work. This is the feedback that I was given by those in my group...

Layout of presentation boards:

• Dividing lines are not necessary, they take away from the image
• Move the type and information to the bottom of the board, so the image is the first thing to be noticed and it feels more balanced
• Italics are wrong for body copy
• Try 2 columns of type
• Images have lots of impact
• For the first development board dividing lines could be included if the information is more extensive
• Use the white space, consider vertical type on the page
• Consider using very small type for annotation
• Try a serif, non-italic font
• Limit the images, make impact with just a few, 3 or 4, they are strong with the simple design
• Use the photographs that don't appear on the boards to make a booklet for each brief
• Impact image on board 1, then development, then final outcomes

Design Context

• Experiment with grid
• Overlays could be larger
• Make quotation marks larger
• Try cyan and magenta overlays, to create purple
• Consider stocks and wraps for packaging
• Wraps could be overlaid - to block out type
• Try two cases that slot together to package the contents.