The photographer had the images for a week and hadn't edited them. So, Gemma came to me and asked if I would be able to do basic edits on a selection of the images and put them into a 'look-book' style layout for her. She had a clear idea of what she wanted and the way the garments should be presented. It was up to me to come up with a few layout variations and for us to make quick decisions about what was working and what wasn't.
These are the initial ideas/layouts that I produced and showed to Gemma:
These were the ideas that we agreed weren't so good:
And these we agreed should be developed and used in the book:
The motif in Gemma's collection is a six sided polygon (hexagon) which appears in most of the garments. The theme of the look-book needed to fit with the style of the garments, so Gemma requested a clean and simple design that used the hexagon motif in some way.
The ideas I had were in keeping with this theme, and I was able to use the shapes and colours from the collection within the layout design.
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