Postcard developments and decisions...

I considered what was said in the crit, and have decided that producing postcards that are similar to the posters is probably the best idea, otherwise there will be a lot of different designs, which may just confuse things...

I am going to produce 4 postcards designs; 3 using the altered cover designs (vector) and 1 showing all three books together (photograph). I have been experimenting with the photographed books design, trying balance the information and image...

A landscape design would be traditional, but the type feels a bit squashed into the layout. The other 3 postcards will be portrait, so maybe this card should follow suit...

This layout has too much space, the photograph is not the right format for this design. I think that the information looks lost, and the photograph needs to be more of a focus.

I have used this portrait photograph of the spines of the book because it is a much more suitable format. It also shows the spines of the book, rather than the cover, which are shown on the other postcards. The type fits in much better with this design, it feels balanced and the photograph is able to take the focus of the postcard. I think that this design is most suitable, because it is simple, clean and gives the basic information needed. I did consider this design for the poster, but it felt too empty at such a large scale. The smaller format of the postcard is more suitable for the design, it feels more compact, and the space actually works.