I discussed this design with a tutor, specifically as the why it is currently the most successful. The reasoning seemed to be that the design is refined, clean and effective, without looking cheap or produced on a budget. One of my course mates said that it worked best because it has to be produced from the cheapest materials, but the design does not compromise for this. The use of full colour increases the effectiveness because it disguises the thin paper.
Time to resume...
14 years ago
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